Monday, April 9, 2012
Whenever I tell people I'm getting my degree in journalism with a focus in public relations and advertising, people look at me strangely and ask, "So what do you want to do with that?" The truth is I don't really know. I started out with my focus being advertising but after taking a few public relations classes I started to gain interest in the field. However, I had no idea what I wanted to do with my dual degree but I think I'm starting to make headway.
The niche in public relations that interests me the most is integrated marketing public relations. It takes both worlds I love, advertising and public relations, and combines them. This is where public relations controls all the sources of messaging for a product, so there is more message penetration.
For those of you who are not in the journalism world, this means I get to work with advertisers, marketers, and even promoters of a product to make our message to customers more clear. This is super exciting for me. I get to use all the tools from both advertising and public relations to work on a brand. It makes spending five years in college seem more worth it. I finally see the light at the end of the tunnel, well at least a glimpse of what could be the light at the end of my college career.
I have been writing on this blog for a little over a year now and if you don't know me personally then you probably don't know much about me. I'm studying at the University of Oregon, working toward my degree in journalism with a focus in public relations and advertising. For one of my public relations classes, I was asked to start a blog. Since I already have this blog, I thought I would start blogging about my career interests in public relations. This is a new adventure for me and I'm about to share it with you.