Whenever I tell people I'm getting my degree in journalism with a focus in public relations and advertising, people look at me strangely and ask, "So what do you want to do with that?" The truth is I don't really know. I started out with my focus being advertising but after taking a few public relations classes I started to gain interest in the field. However, I had no idea what I wanted to do with my dual degree but I think I'm starting to make headway.
The niche in public relations that interests me the most is integrated marketing public relations. It takes both worlds I love, advertising and public relations, and combines them. This is where public relations controls all the sources of messaging for a product, so there is more message penetration.
For those of you who are not in the journalism world, this means I get to work with advertisers, marketers, and even promoters of a product to make our message to customers more clear. This is super exciting for me. I get to use all the tools from both advertising and public relations to work on a brand. It makes spending five years in college seem more worth it. I finally see the light at the end of the tunnel, well at least a glimpse of what could be the light at the end of my college career.
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